Success Stories

ICMS Success Stories – California WOW Xperience

California WOW Xperience Public Company Limited is a Bangkok headquartered; Thailand-based company engaged in the management of fitness centers under the name California WOW Xperience, California WOW, Planet Yoga, as well as others, and are operators of the world’s No. 1 Fitness Centers, with seventeen ICMS built facilities in five countries.

Since early 2000, ICMS has been building California WOW properties and has been involved with every phase of their construction projects:

  • Site scouting
  • Site evaluation
  • Architecture and design
  • M & E
  • Construction
  • Supervision


California WOW gyms built to date by ICMS

  • Thailand – Ten California WOW Xperience fitness centers (Bangkok, Chiang Mai and Pattaya)
  • Korea – One California WOW Xperience fitness center
  • Hong Kong –Two Bikram’s Yoga centers and one Planet Yoga center
  • Vietnam – Three California WOW Xperience fitness centers
  • Australia – One  ”V” Club location

California WOW’s fitness center business has proved remarkable successful and they are renowned for providing members with first rate facilities. With each new location they launch, California Wow Xperience looks to Mike Pallett and his team at ICMS to help them create a first rate experience for their growing clientele. Amongst other services, ICMS has worked with California Wow Xperience on:

  1. Project management
  2. M and E
  3. Design Build
  4. Feasibility Study
  5. Industrial Engineering
  6. Construction Management

Over the years, California WOW Xperience’s founders, CFO, and CEO have worked most closely with Mike Pallett and his team of experts at ICMS. The executive team at California Wow Public Co. Ltd. tells us a little more about their experience of working with ICMS to create one of Thailand’s strongest brands.


The following excerpts are from testimonials provided by the top management at California WOW Xperience. Click to read their full reference:

“What are the best things about working with Mike and ICMS? That’s easy. His honesty, integrity and the fact that he stands behind his work”

Eric Levine
Founder of California Fitness and CEO California WOW Public Co. Ltd.
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Working with Mike, I can say he is honest, sincere, has integrity…he doesn’t cut corners to save a buck for himself. He delivers what he promises. Technically, we’ve relied on his intelligence when it comes to the mechanical side of the sight

Mr. George Saab
CFO California WOW Xperience
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From a technical standpoint, there is no better. Mike and the ICMS team possess the expertise in design, project management and construction that California WOW does not have in-house

Mr. Bill Dobson
CFO California WOW Xperience
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